THE ROLE OF COMMUNICATION IN AN ORGANISATION PERFORMANCE
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In essence, communication involves using codes that are done with the eyes, body movement or sounds made with the voice. Whichever way it is done, there is always a process in which someone initiates a meaning intent that is passed to the interlocutor (receiver). Daniel (2016) asserts that it is when feedback, which involves the receiver responding to the signal by initiating another circle of meaning exchange, has been sent to the sender (source) that the communication process has gone full circle and become complete. Giffin & Patten (2021) also state that communication is the process of creating meaning as well as ascribing it. It is the exchange of ideas and interaction among group members. The Oxford Advanced Learner’s Dictionary of Current English (2004) defines communication as the activity or process of expressing ideas and feelings or of giving people information. One can safely say that communication is the act of transferring information and messages from one place to another and from one person to another. In a related manner, the Online Business Dictionary describes communication as a two way process. It involves participants reaching a mutual understanding beyond merely encoding and decoding information, news, ideas and feelings. It is important that they also create and share the meaning content in the messages passed (see Daniel, 2013). In addition to this, communication is also seen as a means of connecting people or places. It is also regarded as an important key function of management because an organization cannot operate without communication between levels, departments and employees (Online Business Dictionary, 2010; Okenimpkpe, 2010). Again, communication can be defined as a field of study concerned with the transmission of information and broadcasting. It can involve any of the various professions, which have to do with the transmission of information such as advertising, public relations, broadcasting and journalism. The foregoing shows that communication is something human beings do every day in different ways and through different means. That is, the modern man communicates through different methods like speaking, using telephones, blogging, television, art, hand and body gestures and facial expressions. This can happen in closed intimate settings or over long distances. An example is the internet. The acts of communication draw on a number of inter and intra-personal skills like observing, speaking, questioning, analyzing and assimilating. It enables collaboration and cooperation.
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